Varuna tracks every campaign task, routes approvals via WhatsApp, hands off leads to sales without gaps, and delivers a weekly digest — so your marketing team ships faster with fewer handoff failures.
Link your email platform, social scheduler, CRM, and WhatsApp Business account. Varuna monitors all campaign activity, tracks deadlines, and pulls task context from your existing tools automatically.
Integrates with your stackEvery campaign launch, content deadline, approval cycle, and distribution task is tracked in Varuna. Assignments flow to the right team member automatically based on role and current capacity.
Auto-assigned tasksContent and campaign approvals are routed to stakeholders via WhatsApp. Reviewers approve or comment directly in the message thread. Varuna logs the decision and unblocks the next step instantly.
WhatsApp approval loopsVaruna sends weekly check-ins to the marketing team, collects campaign status updates, and generates a manager digest every Monday with pipeline health, blockers, and upcoming launches.
Weekly performance digestTrack every campaign from brief to launch — assets, approvals, scheduling, and distribution — in a single live view. No more campaign briefs buried in email threads or forgotten in Google Drive folders.
→ End-to-end campaign trackingRoute creative, copy, and campaign briefs to approvers via WhatsApp with a structured review prompt. Varuna chases non-responders, escalates missed deadlines, and records every approval decision.
→ Structured approval trailsVaruna maintains your content calendar and suggests optimal publishing times based on your audience engagement data. Late content is flagged and reassigned before the window is missed.
→ AI-optimised schedulingWhen marketing generates a lead, Varuna creates a follow-up task, assigns it to the relevant SDR, and sends a reminder if no contact is made within the SLA window. No lead falls through the gap between marketing and sales.
→ Marketing-to-sales handoffAfter each campaign, Varuna generates a performance brief: reach, engagement, lead volume, and conversion rate — pulled from your connected tools and formatted for the weekly marketing review.
→ Post-campaign auto-briefsVaruna monitors configured keyword mentions and competitor activity, surfacing relevant developments in your Monday digest. Brief your team on market context without hours of manual research.
→ Market intelligence digest| Metric | Without Varuna | With Varuna |
|---|---|---|
| Campaign coordination | Email chains and spreadsheets | Live Varuna task view per campaign |
| Approvals | Back-and-forth email, slow decisions | WhatsApp approval, resolved in hours |
| Lead handoff | Manual Slack message to sales | Auto-created task, SLA tracked |
| Content calendar | Manual Notion or Sheets doc | Live AI-managed content calendar |
| Team check-ins | Monday status meeting | Async check-in, digest in 2 minutes |
| Campaign reporting | 2-3 hr manual report weekly | Auto-generated brief post-campaign |
| Missed deadlines | Common without PM oversight | 3x fewer with Varuna reminders |
Varuna keeps your marketing pipeline moving — from brief to launch to lead handoff — so your team focuses on creativity, not coordination.