Home › Case Studies › Surya SGF · Vajra
Manufacturing · Packaging

Surya SGF went from 800 manual dealer calls
a month to zero

A ₹1500 Cr+ packaging manufacturer handed monthly order-confirmation and payment-reminder calls across its entire dealer network to Vajra — freeing the sales team for the accounts that actually need them.

📦 Surya SGF · Packaging💰 ₹1500 Cr+ Revenue🚚 Pan-India dealer network
800+Dealers called automatically every month
0Manual reminder calls by the sales team
100%Calls logged, transcribed & searchable
The challenge

800+ dealers, and no way to call them all consistently.

Every month, someone had to manually work through the entire dealer list for order confirmations and payment reminders — and someone always got missed.

⚠️What was breaking
✕800+ dealers needed monthly order and payment calls — impossible to cover manually
✕Sales reps burned entire weeks each month on routine check-in calls
✕Payment reminders were inconsistent — some dealers went uncontacted for months
✕No structured record of what was promised on any given call
✕High-value and low-volume dealers got the exact same amount of attention
✕Collections stretched out simply because reminders got missed
✅What Vajra changed
✓Vajra called the entire dealer network automatically, every single month
✓Every call qualified on payment status, stock on hand, and reorder intent
✓WhatsApp summary sent automatically after every call — no dealer had to remember
✓Every conversation transcribed, logged, and searchable in one place
✓Sales reps redirected to high-value dealers and flagged escalations only
✓Collections cycle shortened as reminders stopped getting missed
The process

How the dealer calls actually changed

📇
Step 01

Dealer network loaded, voice briefed in a day

Surya SGF's full dealer and distributor list — 800+ contacts across India — was imported into Vajra, along with the order, payment, and stock scripts the sales team already used.

800+ dealers loadedCustom script & voice setLive within a day
📞
Step 02

Outbound calling at scale, every month

Vajra began placing monthly order-confirmation and payment-reminder calls to the entire dealer network — automatically, in the dealer’s own regional language.

800+ calls placed monthlyZero missed reminders10+ regional voice profiles
✅
Step 03

Every call scored and qualified

Each conversation was scored the moment it ended, flagging exactly which dealers needed a human follow-up and which were already sorted.

Payment status confirmed
Stock on hand captured
Reorder intent scored
Escalations flagged automatically
💬
Step 04

WhatsApp follow-up, without asking

A WhatsApp summary went out after every call automatically — order confirmation, payment due date, or next steps — so nothing depended on a dealer remembering the phone call.

Summary after every callZero manual follow-upFull call transcript attached
📊
Step 05

Sales team freed for the dealers that matter

Routine check-in calls stopped eating into the sales week. The team now spends its time only on high-value accounts and the escalations Vajra actually flags.

800+ dealers, zero manual callsCollections cycle shortenedEvery call logged & searchable
“

We used to lose entire weeks every month just dialing through the dealer list. Now every single dealer gets called on time, every month, and my team only steps in when Vajra actually flags something.

SH
Sales Head
Sales & Distribution
Surya SGF

Results at a glance

800+dealers called monthly
0missed reminder calls
100%calls logged & transcribed
10+regional voice profiles used
0manual dealer calls by sales team
24 hrsto first value
Under the hood

The Vajra capabilities behind
the transformation

📞

AI calling agent

Autonomous outbound calling to the entire dealer network, every month, without a single manual dial.

✅

AI qualification agent

Every dealer call scored on payment status, stock, and reorder intent before it ever reaches a rep.

💬

AI WhatsApp agent

Automatic WhatsApp follow-ups after every call, so confirmations and reminders never depend on memory.

🎙️

Multiple AI voices

Regional voice profiles and languages matched to each dealer, so every call feels local.

👥

Contact management

The full dealer and distributor list imported, segmented, and kept current in one place.

📋

Call logs

Every call recorded, transcribed, and searchable — a full record of what was promised and when.

Still dialing dealers manually?

Vajra helps enterprise teams automate order confirmations, payment reminders, and follow-up calls — at any scale, without adding headcount.

No credit card requiredFree 14-day trialSetup in under 10 minutes