Home Features Automated Candidate Outreach
MULTI-CHANNEL WhatsApp · Email · SMS

Keep every candidate
informed, automatically

Hansa sends personalised WhatsApp messages, emails, and SMS at exactly the right moment — application received, shortlisted, interview booked, or rejected — so no candidate is ever left guessing.

✓ WhatsApp + Email + SMS✓ Personalised at scale✓ Zero recruiter effort
HANSA OUTREACH · Last 30 min
247Sent today
91%Delivered
63%Opened
💬
Priya Krishnan
Hi Priya! Your application for Senior Sales Exec has been received. We'll be in touch within 2 days.
2m agoDelivered
✉️
Arjun Rao
Congratulations Arjun — you've been shortlisted! Please book your interview slot using the link below.
8m agoOpened
💬
Sneha Mehta
Hi Sneha, this is a reminder that your interview is tomorrow at 3pm. Reply CONFIRM to confirm.
14m agoReplied
📱
Vikram Tiwari
Your application status has been updated. Log in to check details.
21m agoPending
38 messages scheduled for next hour

Higher response rate vs manual outreach

0%

Message delivery rate across all channels

0

Channels supported — WhatsApp, Email, SMS

0+

Companies using Hansa Outreach today

How it works

Set it once, runs forever

01

Connect your pipeline

Link Hansa to your ATS or use our native pipeline. Every candidate status change becomes an outreach trigger.

One-time setup
02

Build your sequences

Define messages per stage — applied, shortlisted, interview booked, rejected. Set delays, channels, and personalisation variables.

Fully configurable
03

Hansa sends automatically

When a candidate moves stage, Hansa fires the right message on the right channel at the right time, personalised with their details.

Automated
04

Track and optimise

Open rates, reply rates, and conversion data let you see which messages work and refine your sequences over time.

Data-driven
Capabilities

Everything outreach needs, built in

💬

WhatsApp Business API

Reach candidates on their preferred channel with rich text, quick-reply buttons, and read receipts via the official WhatsApp Business API.

High open rates
✉️

Personalised email

Send beautifully formatted emails with candidate name, role, and custom fields merged in. Supports HTML templates and plain text fallback.

Any template
📱

SMS fallback

When WhatsApp or email goes unread, Hansa automatically retries via SMS to maximise the chance a candidate sees your message.

Auto-fallback

Trigger-based sequences

Messages fire on ATS events — application received, shortlisted, rejected, no-show — without any manual intervention.

Event-driven
🤖

AI reply handling

Hansa reads candidate replies and responds to common queries — confirming attendance, sharing directions, rescheduling — instantly.

24/7 responses
📊

Delivery analytics

Track sent, delivered, opened, clicked, and replied metrics per message and per sequence to continuously optimise your outreach.

Full visibility
Deep dive

Inside Hansa Outreach

Write once, personalise for every candidate

The message composer lets you draft templates with dynamic variables — first name, role, company, interview time — that are filled in from live candidate data at send time. Preview exactly what each candidate will receive before going live.

Dynamic variables from ATS or custom fields
WhatsApp, email, and SMS versions in one composer
Live preview per candidate before sending
Character and word count for each channel
MESSAGE COMPOSER · Shortlisted
Shortlist notification
WhatsAppEmailSMS
Hi {{first_name}}! Great news — you have been shortlisted for {{role}} at {{company}}.

Please book your interview slot here: {{schedule_link}}

The slot will expire in 48 hours. Reply HELP if you need assistance.
138 characters · WhatsApp template✓ Approved
{{first_name}}{{role}}{{company}}{{schedule_link}}{{interview_date}}
💬
Preview · Priya Krishnan
Hi Priya! Great news — you have been shortlisted for Senior Sales Exec at Acme Corp. Please book your interview slot here: hansa.ai/book/...

Build multi-step sequences with branching logic

Chain messages across days and channels. Add conditional branches — if no reply in 48 hours, send an SMS nudge; if they reply, pause the sequence and notify the recruiter. Fully visual, no code needed.

Multi-day, multi-channel sequences
Conditional branches on reply or no-reply
Auto-pause when candidate responds
Different sequences per pipeline stage
SEQUENCE BUILDER · Interview nudge
Trigger: Interview booked
Candidate books a slot via self-schedule link
Wait 24 hours
Before interview day
+24h
💬
Send WhatsApp reminder
Hi {{first_name}}, your interview is tomorrow at {{time}}. Reply CONFIRM.
Automated
?
Branch: Did they reply?
If no reply in 4h → send SMS nudge. If replied → end sequence.
+4h
Conditional
📱
Send SMS nudge
Reminder: your interview is at {{time}} tomorrow. Reply to confirm.
Automated

Know exactly which messages convert

Every message Hansa sends is tracked end to end — delivered, opened, clicked, replied, and converted. Use this data to A/B test templates, identify drop-off points, and continuously improve candidate experience.

Per-message delivery, open, and reply rates
Sequence-level funnel analytics
Channel comparison — WhatsApp vs email vs SMS
Export raw data for deeper analysis
ANALYTICS · Last 30 days
Messages sent
4,821
↑ 18% vs prev month
Avg open rate
68%
↑ 12pp vs email only
Reply rate
41%
↑ 5× vs manual
Interviews booked
312
↑ 34% vs prev month
WhatsApp
91%
Email
68%
SMS
82%
Before vs after

What changes when outreach runs itself

What you are measuringWithout HansaWith Hansa Outreach
Time spent on candidate comms3–5 hours per recruiter per dayNear zero — fully automated
Candidate response rate15–25%60–80% on WhatsApp
Ghost-rate (no-shows)25–35% of interviewsUnder 10% with automated nudges
Message consistencyVaries by recruiterIdentical, on-brand every time
Communication speedHours to daysWithin minutes of status change
Channel coverageEmail onlyWhatsApp + Email + SMS
Customer stories

Teams that never chase candidates anymore

Our no-show rate was 28%. After setting up Hansa's automated reminder sequences on WhatsApp, it dropped to 7% in the first month. The ROI was immediate.

No-show rate: 28% → 7%
MC
Meera Chandrasekaran
TA Manager · Logistics firm

I used to spend two hours every morning sending update emails. Now Hansa does it while I sleep. Candidates consistently tell us our communication is the best they have experienced.

2 hours saved per recruiter per day
SK
Siddharth Kulkarni
Senior Recruiter · Tech startup

WhatsApp response rates are incredible compared to email. We went from 18% reply rate to 71% just by switching our primary outreach channel through Hansa.

Reply rate: 18% → 71%
PR
Pooja Reddy
Recruitment Head · BPO
FAQ

Common questions about automated outreach

Stop chasing candidates. Automate it.

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