Varuna monitors every order exception, sends automatic WhatsApp updates to customers, tracks returns workflows, and gives your ops team a live morning digest — so nothing falls through the operational cracks.
Link Shopify, WooCommerce, or Magento alongside your customer support tool, WhatsApp Business, and logistics partner API. Varuna reads order status, support tickets, and ops tasks from all sources simultaneously.
E-commerce and ops syncEvery order exception — delay, return, payment failure — generates a task in Varuna, assigned to the right ops or support team member with SLA deadline and order context attached.
Exception-driven task creationWhen an order is delayed, returned, or escalated, Varuna sends the customer a personalised WhatsApp update — reducing inbound support volume and improving NPS without manual effort.
Auto customer communicationDaily check-ins pulse the fulfilment team for dispatch status and blockers. Varuna generates a morning ops digest for the operations manager covering pending dispatches, return backlogs, and SLA breaches.
Daily ops digestVaruna monitors your order feed for exceptions — delays, payment failures, stock-outs, and returns — and creates prioritised tasks for ops and support teams with full order context, auto-assigned by exception type.
→ Real-time exception detectionOrder confirmation, dispatch notification, delay alerts, and return updates are sent to customers via WhatsApp automatically. Reduce inbound support calls by 40% and improve customer satisfaction scores.
→ 40% fewer support callsVaruna tracks dispatch deadlines, coordinates with third-party logistics providers, and escalates when delivery SLAs are at risk. Ops managers see a live board of all in-transit orders and their risk status.
→ SLA risk trackingWhen a return is initiated, Varuna creates a structured task workflow: pickup scheduling, quality check, refund processing, and customer confirmation — with each step assigned and tracked to completion.
→ End-to-end returns workflowTrack average fulfillment time, return rate by SKU, SLA breach frequency, and customer communication response times. Identify operational bottlenecks and supplier reliability issues with data.
→ Operational KPI dashboardBefore major sale events (Diwali, Big Billion Day, New Year), Varuna auto-generates a surge preparation task list — inventory checks, team scaling, logistics pre-booking — distributed to the right owners weeks in advance.
→ Sale event prep checklists| Metric | Without Varuna | With Varuna |
|---|---|---|
| Order exception handling | Customer complains first | Exception detected and actioned proactively |
| Customer communication | Manual updates, often delayed | Auto WhatsApp at each order milestone |
| Returns processing | Tracked in spreadsheet | Structured workflow, SLA tracked |
| Ops team check-ins | Daily standup meeting | Async check-in + morning digest |
| SLA breach detection | Noticed after breach | Flagged 4 hours before SLA window closes |
| Surge preparation | Ad-hoc before event | Auto-generated checklist weeks ahead |
| Support ticket volume | High WISMO call rate | 40% reduction with proactive comms |
Varuna handles order exceptions, customer communications, returns workflows, and team check-ins — so your operations team can scale without adding headcount.